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Zenith SA is a Swiss luxury watchmaker. The company was started in 1865 by Georges Favre-Jacot at the age of 22, in Le Locle in the canton of Neuchâtel. Zenith was purchased by LVMH in November 1999, becoming one of several brands in their watch and jewelry division. The CEO of the company is Aldo Magada, who replaced Jean-Frédéric Dufour in 2014